29 March 2007 - 2:52Tagging vs. linking
A while ago I wrote a post about tagging. I was arguing that even if tagging was the buzzword du-jour when it came to Web 2.0 (another big buzzword) it had its limitations. Today I decided to compare it against the other Web 2.0 stalwart: HTML links. I decided to see which technique is better at creating relations between web-pages. Well, tagging is up to quite an opponent and doesn’t really live up to the fight.
Tagging’s first problem is that it has a very low cost: pretty much everybody can assign a tag to every type of content, it will cost you just a few seconds. This low entry cost makes it prone to abuse and/or careless use (I think careless use is a lot more prone than abuse)*. Linking, on the other side, is a very expensive operation: among other things it carries a pretty big risk (the risk of driving people away from your site) and is limited by the real estate of your page (you can fit only so many links on your page, this generates competition between links). This high cost of linking results in relationships of higher quality (when you pay a higher price you usually check the goods a lot more).
Another problem with tagging is that it enables very simple relationships between pages. Basically, all the pages tagged “California” are created equal. You may refine the “California” set into sub-sets (let’s say “Los Angeles”, “San Francisco” which can be refined themselves) but you don’t get very far, more often than not you end up with a pretty short and thick tree (the length of the tree is the number of common attributes and its width is the number of web-pages sharing these attributes). Linking, on the other side, results in very complex graphs which are a gold-mine to who knows how to exploit them (just think of how much money has Google made out of PageRank). The relationships between pages is much more complex when you link them rather than when you tag them.
* I actually have a problem because of this low cost. I have been maintaining a collection of bookmarks on del.icio.us which is categorized by tagging for the last year or so. The low cost of tagging URLs has resulted in a lot of URLs being tagged incorrectly because I didn’t realize that over time these tags will add up pretty quickly. Right now I have quite a few tags that I’m trying to get rid of, but it’s not too easy. BTW, del.icio.us’s functionality is very limited.
And this concludes this post…
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