1 May 2009 - 16:35Volatility
This post on the BW blog echoes some feelings that I had when the web2.0 “revolution” took off and everybody with an internet connection put a blog. I was wondering how long it will last because it was seemed similar to a trend in fashion, a trend that you don’t expect to outlast the season in which it was launched.
One pretty good example of such an application is Technorati, an application feeding off the blog frenzy that characterized the mid 2000’s. For a few years it was the go-to site for everything blog-related, today it is a has-been as interest in blogs was replaced by interest in social networks and Twitter.
I see one small problem with applications which follow and try to satisfy consumer trends: the fact that they require large investments in infrastructure (demanded by the large loads they have to satisfy) as well as the fact that they need to re-coup this investment in a relative short period of time before they become fads.
I am wondering how volatility in user tastes will affect the funding and the revenue models for applications which are trying to satisfy consumer trends, because the gap between the investments necessary for putting up such applications and returns on these investments grows larger as the volatility increases. VCs will not be able to hedge away risks by investing in multiple applications at the same time (effectively spreading risk across different applications in the same class of applications), because all these applications could suffer large swings in their userbase. VCs will probably have to hedge away the risks of investing in these applications by investing in areas outside social-networks (green technologies, etc…).
User volatility is a pretty new phenomenon for which there is no history from which to infer much. It will be interesting to see how this will un-fold: will this type of application simply disappear because it is economically irrational to invest in them or will the costs of running such an application become so low that the investment required for it can be amortized in a short period of time? Or something else…
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